Online Marketing Skills

165 Mistakes Businesses Make About Web Marketing and SEO

I recently had the privilege of developing a course for Kaplan University, in their eCommerce program, regarding the role of Search Engine Optimization (SEO) in a company’s marketing strategy. In addition to a wonderful textbook, The Art of SEO: Mastering Search Engine Optimization (Theory in Practice), I was able to condense my own experience and [...]

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Social Media

Exploding Twitter Followings, Automatically

Out of the hundreds of offers I get every day to increase my followings on Social Media sites like Twitter, one method has proven to actually work – and it happens to be the cheapest of the lot. I watched Bill Crosby’s promo video on Friday, June 12th, and was not initially impressed. It was [...]

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Attraction Marketing

Attraction Marketing, the Breakfast of Champions

I’ve been studying the videos, blogs and published materials from some of the champions in Attraction Marketing, including Mike Dillard, Mark Wieser, Jonathan Budd, Katie Freiling, Scott Brandon Hoffman, and many others. The manner in which these folks operate is very similar, just from diverse perspectives, since each has a different passion or niche. But, [...]

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