Entrepreneurial Skills

Overcoming Newton's First Law

Newton’s 1st Law of Motion:
“Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it.”

Newton’s 1st Law, rephrased for Business: Organizations tend to do the same thing the same way for as long as they can. This also means that, if they [...]

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Attraction Marketing

Why Parties Are More Effective Than Marketing

It astounds me every day that marketing professionals would have the etiquette to attend a friend’s party without trying to pitch everyone within three feet of them; but use social media to try to have sex without first saying hello.

I know, it sounds harsh, but the analogy is sound.

I’ve attended hundreds of parties – admittedly, [...]

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Attraction Marketing

Attraction Marketing, the Breakfast of Champions

I’ve been studying the videos, blogs and published materials from some of the champions in Attraction Marketing, including Mike Dillard, Mark Wieser, Jonathan Budd, Katie Freiling, Scott Brandon Hoffman, and many others. The manner in which these folks operate is very similar, just from diverse perspectives, since each has a different passion or niche. But, [...]

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