Attraction Marketing

Why Parties Are More Effective Than Marketing

It astounds me every day that marketing professionals would have the etiquette to attend a friend’s party without trying to pitch everyone within three feet of them; but use social media to try to have sex without first saying hello.

I know, it sounds harsh, but the analogy is sound.

I’ve attended hundreds of parties – admittedly, [...]

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Attraction Marketing

Attraction Marketing, the Breakfast of Champions

I’ve been studying the videos, blogs and published materials from some of the champions in Attraction Marketing, including Mike Dillard, Mark Wieser, Jonathan Budd, Katie Freiling, Scott Brandon Hoffman, and many others. The manner in which these folks operate is very similar, just from diverse perspectives, since each has a different passion or niche. But, [...]

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Attraction Marketing

Attraction Marketing - Giving First, Getting Last

“If you can help enough other people achieve their financial goals, yours will be met automatically.”~~J.D. Rockefeller

The universal Law of Reciprocity holds that whenever we give, without expecting anything in return, we will often receive in a measure greater than our gift. Nice philosophy, right? While I can’t say with certainty that it works in [...]

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