Daniel L. James

Attraction Marketing

I’ve been studying the videos, blogs and published materials from some of the champions in Attraction Marketing, including Mike Dillard, Mark Wieser, Jonathan Budd, Katie Freiling, Scott Brandon Hoffman, and many others. The manner in which these folks operate is very similar, just from diverse perspectives, since each has a different passion or niche. But, boiling down their approaches to what they share in common yields the following evidence:

1. They have all mastered the art of generating online traffic and directing it to their blogs or opt-in capture pages. Much of this traffic is free, but some is through Pay-Per-Click (AdWords, etc.).
2. They have all employed an online “engine” of sorts, to automatically provide free content and training to those who opt-in as well as a “back office” for use by those who wish to implement their training.
3. They have all made generic training materials available for purchase or subscription to those who opt-in, to help advance the skills necessary to succeed.
4. They have all produced high-quality capture pages and sales letters that generate high conversion rates.
5. They have all leveraged Social Networks to exponentially syndicate their content and produce significant “free” traffic.
6. They have all realized that “Attraction Marketing” must both attract and sort their prospects, separating the truly motivated entrepreneurs from the unqualified.
7. Only the “qualified” are offered anything beyond the generic training, but it’s usually the prospect’s idea and timing that dictates any further dealings.
8. They have all mastered the art of converting prospects into superstar network marketers, or certainly the art of attracting those who are already superstars.
9. Meanwhile, the front-end generic materials more than pay for the cost of prospecting for back-end network marketing representatives, thus offering them “funded prospecting,” making a profit on every lead whether or not a purchase is made.

Setting up these businesses was neither “simple” nor “quick”. However, the parts of the business that would drain them of their productive time were automated, leaving them free to create new content, respond to their qualified prospects, and have a life outside of the Internet.

If an automated online business that can do all this intrigues you, or excites you, or keeps you up at night thinking of the possibilities, stay tuned to this site and those mentioned above for the free training necessary to do it. We are finishing the videos for a Free Attraction Marketing Video Boot Camp, with the strategies and tactics needed to build an Attraction Marketing business. You’ll be able to opt-in very shortly!